West Coast Jewelry was born in Los Angeles, California in 2007. From the very beginning, our goal has been to offer both men and women affordable fashion jewelry. Over the past twelve years, we have taken our passion for jewelry, amazing quality, and affordability and passed it on to millions of satisfied customers. Our collection has a little something for everyone. Pieces that can either be worn as a stand-alone or layer multiples to create your own unique look. The best part, we do not believe jewelry has to cost a fortune for someone to look fabulous.